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We're in this together.

It’s been a week of unprecedented change - with many of us grappling with the new reality. What many of us enjoyed as everyday human rights; travel, social contact, leisure, have been put on hold almost overnight. Above anything, our thoughts are with the individuals and families who are affected by the outbreak, including healthcare workers, frontline workers and volunteers who are working tirelessly around the clock.

You Get 10. We Give 10.

Breaking Our Own Rules

We started the label hoping to provide meaningful values by offering quality everyday basics through affordable and transparent pricing.

During this period of uncertainty, we want to do more.

We are launching a 10% store-wide offer so you get to enjoy quality everyday basics at even more affordable prices. On top of that, 10% of the revenue will go towards The Courage Fund COVID-19, which provides support and relief to affected individuals, families including healthcare and frontline workers. Simply key in the code below when you checkout.

' GIVE10 '


*Offer valid until 26 April 2020, at 11.59pm SGT. No refunds/returns, only standard exchange policy apply. Other terms and conditions apply, click here to find out more.

To learn more about The Courage Fund COVID-19 Relief Scheme, visit their site.