How we met

How we met

Year Founded: 1985

Location: Dongguan, China

Employees: 180 workers

Average Salary: RMB 2,100

Work Hours: 8 hours per day

Products: Inner wear, Loungewear

Factory Certifications: Amfori BSCI member

As part of our journey to create the best underwear possible, we spent a couple of weeks in China, shuttling in and out of 20 prospective factories just to find the right manufacturing partner. Despite our valiant efforts, we still hadn’t found someone suitable at the tail-end of our trip; we were feeling disheartened due to the seemingly bleak situation.

Therefore, when we finally met Michelle, she immediately felt like a godsend from the moment we spent time talking through the production process. She’s the owner and director of a factory in Dongguan, China, and graciously took time out of her busy schedule to meet up with us, even though we were merely a small outfit from Singapore.

In contrast to typical factory owners, she spent multiple hours with us on our very first meeting, meticulously sharing her knowledge and expertise with us, from the stretch of the fabric and waistband required for maximum comfort, down to the daily frustrations that women encounter with their inner wear. It didn’t take long for us to realise that she was the partner we had been searching for.



With more than 30 years of manufacturing experience under their belt, the company is renowned within the industry for their inner wear and loungewear, exemplified by their work for distinguished brands like Stella McCartney, D’Squared and more.

Beyond being a member of amfori BSCI, the company provides free housing and meals for all 180 employees in the factory — key considerations for us to ensure that in the process of creating the best products, the company cares for the welfare of their workers.

With such a strong partner on board with us, we have made no compromises and have created the exact underwear that we had always dreamt about.