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"to find or acquire"
"the place where something begins"

The name reflects our curious mind that’s never content with the status quo.

We are always in search for better things, better solutions. Through sharing our knowledge and values, we hope to inspire like-minded individuals- so that together, we can start making better choices and make a difference.


Since day one, the mission was to create simple, beautiful, premium quality products accessible to everyone.

After spending months traveling, in search of the right partners, we found some of the best factories with long histories of supplying to some of the top designer labels in the world.

By partnering with the best factories and a direct to consumer model, it allows us to sell premium quality products at a fraction of what other top designer labels would sell them for.


We want to make the change to something less polluting, something more efficient and more respectful to life than it is today. Sometimes the biggest change comes from a collective effort of small individual actions rather than big international enterprises.

Though we are off to a good start, but we recognize that our work isn’t as sustainable as it could be- but together we hope to minimize the amount of impact our products have on the planet and society- one step, one choice at a time.


Beginning late 2008, Vincent was given the opportunity to relocate to Hong Kong where he would design and manufacture goods for numerous global watch and jewellery brands.

After spending 8 years in Hong Kong, he decided it was time to move back to Singapore, where he would pursue his passion and vision- creating something with a social conscious while making a positive impact.